This piece is a fictional ad made for some of Nike's soccer cleats that were out at the time (2024). The focus was to make striking and dynamic imagery by intersecting text and image. The result is more three dimensional than with standard overlaying text.
The process of creating this ad of course included research, in order to gather the images of the soccer players. Aside from this, it also included intricate masking and duplication of certain layers to achieve the desired effect. The descriptions are pulled directly from Nike's website from that time.
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